Aesthetic Management Partners, Inc. is a Medical Device Provider for Med Spa owners aiming to innovate their services. Their sales team asked for help enhancing their social media in order to streamline the sales funnel and offer more avenues to close deals.
Objective: Revamp the social management strategies for Aesthetic Management Partners, Inc. to boost online engagement, streamline the sales funnel, and expand their digital outreach to potential MedSpa clients.
Digital Audit: A thorough examination of current social strategies to identify existing pain points and areas of potential growth.
Content Strategy: Development and deployment of content tailored to appeal to MedSpas, highlighting Aesthetic Management Partners, Inc.'s value propositions and unique offerings.
Direct Outreach: Leveraged the power of direct messaging to personally reach out to potential MedSpas, offering insights and solutions tailored to their needs.
Account Outreach: The outreach expanded to 754 accounts, reflecting a 43.3% increase.
Engagement Boost: The new strategies engaged 60 accounts, accounting for a 6% increase from the previous metrics.
Follower Metrics: The revamped approach resonated with the audience, leading to a substantial 20% increase in followers.
Aesthetic Management Partners, Inc.'s journey stands as a testament to the transformative power of a targeted digital strategy. By aligning their online presence with the needs and interests of MedSpas, they not only elevated their engagement metrics but also positioned themselves as a go-to business accelerator in the aesthetic industry.